Typical Decisions Include:

What to build or prioritise

01 Whether a concept is worth investing in

02 Which option to move forward with

03 How to price or package a product

04 What to change to reduce churn

05

What a Decision Sprint delivers

Detailed example projects →

Know what to charge

Stop guessing at pricing. Get a clear, statistically grounded price and packaging recommendation built on conjoint analysis with your actual target customers, not just internal opinion.

Choose the message that actually lands

Test headlines, value props, and campaign angles with real users before launch. MaxDiff and monadic testing tell you what resonates and what only sounds good in the room.

Validate before you build

Know whether a concept, feature, or direction is worth the investment, with statistical confidence, before a single sprint is spent building it.

Know which customers to focus on

Identify the segments most likely to convert, stay, and grow, using the same predictive and statistical modelling big tech uses to size its bets.

What People Are Saying

“Svenja was the research backbone of our team. Every product decision we made was stress-tested against real Cognitive Science and learning research.

That rigour is rare and it’s exactly what you want when you have to defend a decision in a room full of investors.”

— John Cumbers, CEO & Founder SynBioBeta

“Svenja built our quant research capability to an advanced level. We were already a data heavy company, but she brought the methodological rigor, with methods like conjoint, MaxDiff and predictive modelling, that turned raw data into answers leadership could act on.

Some of our most important pricing and product decisions were built on her work.”

— Vladimir Končar, VP of Design and Research Kiwi.com

Why Work With Me

I’m a Senior Quantitative UX Researcher with a background in cognitive science, blending deep psychological insight with advanced data analytics. Over the past 7+ years, I’ve worked with product and marketing teams to deliver clear, actionable insights that drive growth.

That's the standard I bring to every Decision Sprint: the same advanced methods, like conjoint, MaxDiff, predictive modelling, that big tech uses to de-risk million-dollar bets, scoped and delivered for teams who don't have those skills in-house.

You get evidence rigorous enough to defend in the boardroom, explained simply enough that everyone in the room actually understands it.

Bring proof to your next big decision

A 30-minute call to analyse the decision you’re facing and find out how we can make it defensible.

Email: hi@svenjapieritz.com