Decision Sprints
I help product and strategy leaders make confident pricing, product and marketing decisions in 2 weeks.
Fast, fully managed quantitative research from framing the right question to delivering a clear, executive-ready recommendation.
Typical Decisions Include:
What to build or prioritise
Whether a concept is worth investing in
Which option to move forward with
How to price or package a product
Example Services
Pricing Research
Find your ideal price point and feature bundles using advanced methods like conjoint analysis and Van Westendorp.
Message Testing
Test headlines, value propositions, email copy, or ads with real users to see which messages spark attention, trust, and action.
Feature Prioritisation
Validate product ideas, feature concepts, or designs before investing in development by using survey-based methods like monadic testing.
General Research Consulting
Any advice on research operations, tools or asking the right questions.
Concept Testing
Quantify what your users actually value using MaxDiff and survey-based trade-off analysis.
Customer Segmentation
Identify distinct customer segments to focus your growth and product strategy.
Why Work With Me?
I’m a Senior Quantitative UX Researcher with a background in cognitive science, blending deep psychological insight with advanced data analytics. Over the past 5+ years, I’ve worked with product and marketing teams to deliver clear, actionable insights that drive growth.
I specialise in validating early-stage ideas, shaping product strategy, and prioritising features based on real customer data. Whether it’s concept testing, pricing optimisation, or customer segmentation. I help companies translate complex data into simple, strategic decisions.
Contact Me
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