I surveyed 90 senior decision-makers about what they need from a researcher. Speed came last. Here's what actually matters and why I think it’s important for positioning ourselves as researchers.

I wrote three descriptions of what I do and tested them on 90 senior decision-makers. The version I was most confident about scored well on relevance and dead last on the only metric that matters.

I’m a researcher who almost did not research her own business launch. This is the story of catching myself, doing it properly and what I found.